Neseem Joseph Ishaq
Principal Engineer · AI & Platform Leader
Los Angeles, CA
Resume
Professional Summary
Principal Engineer and technical leader with 15+ years of experience delivering enterprise-scale web platforms, AI-powered systems, and cloud-native architectures. Proven ability to lead cross-functional teams, define technical strategy, and ship high-impact solutions across marketing, e-commerce, and data-driven platforms. Deep expertise in AI (RAG, Azure OpenAI, AWS Bedrock), modern frontend frameworks, and scalable backend systems. Trusted partner to brands including Walmart, PetSmart, Snapple, VW, and Almonds.com.
Strengths
Career
Experience
Deutsch LA
Principal Engineer
Nov 2021 – Present · Los Angeles, CA
- •Technical lead for AI-driven and large-scale web platforms serving global brands including Walmart, PetSmart, Snapple, VW, and Almonds.com.
- •Defined system architecture and led development of a Retrieval-Augmented Generation (RAG) platform using Azure OpenAI, FastAPI, and Cognitive Search.
- •Led delivery of AI-generated customer reports for PetSmart using AWS Bedrock, Lambda, and Remix, improving personalization and operational efficiency.
- •Architected enterprise CMS platforms using Drupal 10 and Strapi, supporting multilingual content, scientific tools, and global distribution.
- •Partnered with design, UX, strategy, and client stakeholders to align technical execution with business goals.
- •Led sprint planning, architectural reviews, and developer mentorship across multiple teams.
Expedition Co.
Senior Solutions Architect
Jul 2020 – Nov 2021
- •Designed and delivered marketing analytics and customer platforms using Next.js and cloud services.
- •Led complex integrations including Infusionsoft migrations, Stripe payments, and React Native applications.
- •Served as technical advisor across CMS, Webflow, and custom platform builds.
Deutsch LA
Principal Engineer / Technology Director
Feb 2013 – Apr 2020
- •Led engineering on the VW.com rebuild, delivering a custom CMS and interactive experience using Backbone.js and WebGL.
- •Oversaw development of interactive marketing platforms, quizzes, and email systems integrated with Salesforce Marketing Cloud.
- •Managed and mentored multi-disciplinary engineering teams across creative technology initiatives.
Earlier Career
Music Mastermind (Zya, acquired by Google)
Web Developer
Nov 2011 – Jan 2013
SOSBUZZ INC
Senior Web Developer
Aug 2008 – Sep 2011
Register Everywhere Inc
SEO Manager & Web Designer
Mar 2004 – Aug 2008
Work
Selected Projects
Almonds RAG System
Enterprise AI knowledge assistant for almond industry docs.
Stack
FastAPI, Azure OpenAI, Azure Cognitive Search, React
Pawgress Reports
AI-powered pet service reporting platform.
Stack
AWS Bedrock, Lambda, Amplify, Remix
Almond Board of California Website
Multilingual Drupal 10 enterprise platform with scientific tools and calculators.
Stack
Drupal 10, MySQL, D3.js, Azure DevOps
Snapple Quiz Platform
Gamified marketing experience with real-time rewards.
Stack
AWS AppSync, Cognito, GraphQL, SFMC
SFMC Preference Center
Custom Next.js + SFMC REST API integration.
Stack
Next.js, SFMC REST API, TypeScript
Expertise
Skills
AI
- · RAG
- · Azure OpenAI
- · AWS Bedrock
- · Prompt Engineering
Frontend
- · React
- · Next.js
- · TypeScript
- · Tailwind
- · Framer Motion
Backend
- · Node.js
- · FastAPI
- · REST
- · GraphQL
Cloud
- · AWS
- · Azure
- · Amplify
- · Lambda
- · Cognito
- · AppSync
CMS/Data
- · Drupal 10
- · Strapi
- · PostgreSQL
- · MySQL
- · SFMC
DevOps
- · Docker
- · CI/CD
- · Azure DevOps
Resume
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